Get phygital: 5 tips for using beacons

This article is part of SWOT Team , a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. Remember that old real estate saying, “location, location, location?” Well it isn’t just for house-hunters anymore. Marketers take note: A successful strategy blurs the lines between the physical and digital, and the best way to do that is by making …















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